Subscription Management
A one-page subscription experience inside Salesforce, built on a scalable design system of reusable components. Designed in direct partnership with clients, from requirements through delivery.
Senior Product Designer, Vadodara, India
I design refined, accessible products that feel effortless to use.
More than ten years across SaaS, fintech, healthcare and enterprise platforms, from first research to the design system behind the final screen. Currently designing Salesforce experiences at Tech Mahindra. Get in touch.
About me
I'm a product designer who cares about the whole journey, from the first conversation with a user to the last detail of the design system.
For more than ten years I have designed SaaS, fintech, healthcare and enterprise products, taking them from research and wireframes through to delivery. I have led design teams, mentored junior designers and worked alongside product managers and engineers in Agile teams. Accessibility is part of how I work, with WCAG 2.1 compliant implementations across projects, and I use AI tools to get from idea to delivery faster.
- Based in
- Vadodara, Gujarat, India
- Currently
- Salesforce UI/UX Designer at Tech Mahindra
- Focus
- End-to-end UX, design systems, accessibility
- Industries
- SaaS, fintech, healthcare, enterprise
Selected work
Five products across enterprise, SaaS, fintech and healthcare. Each one started with a real business problem and ended in something people use every day.
SIERA
End-to-end UX for a SaaS platform where teams create and share custom business reports, including a full redesign of the report page for clearer interaction.
ZOODMALL
A Buy Now Pay Later eCommerce app for iOS and Android. User flows, checkout and UI components, kept consistent across every screen and every language for a global audience.
UK healthcare platforms
UX and UI for UK-based healthcare websites and mobile apps, shaped around better patient interaction. I also led the design team and created infographics and UI components for the platforms.
Early web and brand work
Where the craft began: sole designer on end-to-end web and application design, and multiple homepage designs for Alibaba plus web projects for international clients.
There is more on Behance.
More projects and visual work live in my Behance portfolio.
Open Behance portfolioHow I work
Good design is decided long before the pixels. These are the disciplines I bring to every product.
Research and discovery
User research, usability testing and requirement gathering with clients and stakeholders, so every decision starts from a real need.
Interaction and prototyping
User flows, wireframes and interactive prototypes across web, iOS and Android.
Design systems
Component libraries and design tokens that keep a growing product consistent from one screen to the next.
Accessibility
WCAG 2.1 compliant implementations. Inclusive design is the baseline, not an extra.
AI-assisted design
Figma AI and other AI tools for faster ideation, wireframing, visual generation and usability insights, used to move quicker and never to replace judgement.
Leading design teams
Mentoring designers, running design reviews and holding a high quality bar, working in Agile teams alongside product managers and engineers.
Tools: Figma, Figma AI, Adobe XD, Adobe Creative Cloud.
Experience
A decade of moving from visual craft to product strategy, and from designing screens to leading the people who do.
- Jul 2023 to present
Salesforce UI/UX Designer
Tech Mahindra
Subscription Management one-page solution and a reusable design system, delivered in direct partnership with clients.
- Feb 2022 to Jul 2023
Product Designer
LeadSquared
End-to-end UX for SIERA, a SaaS reporting platform. Led and mentored junior designers and ran design reviews.
- Jun 2020 to Feb 2022
UI/UX Engineer
Bharti Soft Tech Pvt. Ltd.
ZOODMALL, a BNPL eCommerce app for iOS and Android with consistent multi-language design.
- Jul 2017 to Jun 2020
Visual Designer
Darshan Soft-Tech, now Hexpress Healthcare
UX and UI for UK healthcare websites and apps. Led the design team and its quality standards.
- Dec 2016 to Jun 2017
Web Designer
Silicon Valley Infomedia
Sole designer, responsible for end-to-end web and application design.
- Dec 2015 to Oct 2016
Web Designer
Opal Infotech
Visual UI and interaction graphics for client web projects, including Alibaba homepages.
Recognition and education
Awards from colleagues and clients, and the foundations underneath the work.
Awards and certification
- BRAVO Award, Tech MahindraFor exceptional design quality and innovation on high-impact Salesforce UX projects.
- Pat on the Back Award, Tech MahindraFor outstanding contributions and cross-team collaboration.
- Foundations of User Experience (UX) DesignGoogle, via Coursera.
Education
- Bachelor of Information & TechnologyVGEC, 2015
- Diploma of Information & TechnologyDr. S. & S. S. Gandhi, 2012